Crisis Communications and Media Training

Part One:

	Introduction to Crisis Communications: Why it is necessary; how it differs from everyday communications and public relations; problems it can help prevent;
	Elements of a crisis communications system: Structure, action needed, personnel involvement; identifying communications target audience sectors (internal and external), determining your messages and corporate position;
	Crises, issues and the media: How media involvement can help - or hinder; working with the media (local, industry and national) in a crisis;
	Communications following a crisis - mending fences.

Part Two:

	Media interviews: Techniques for different media; deciding what to say; appointing spokespeople;
	Interview practice for spokespeople. Client office-based, one to one with consultant Studio-based training for TV and radio interviews can be arranged at a London specialist studio, if required.

This one day workshop is usually delivered on a one-to-one basis with the client's nominated media spokesperson. For large groups this becomes a half-day seminar followed by a series of half-day workshops on a one-to-one basis with each of the participants.